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A graphic identity for an imagined leisure label, spanning wearable artwork, packaging, and an editorial lookbook.
Self-initiated concept exploration. The brand, brief, and applications shown are illustrative; these are not commissioned client projects. Photographic mockups were created with AI assistance.
- Graphic identity
- Apparel artwork
- Vector sun motif
- Hang tags & labels
- Packaging graphics
- Editorial lookbook
- Campaign poster
A clear starting point.
Build a distinctive graphic language for an imagined independent apparel label. The system should be expressive on a T-shirt and equally considered on a hang tag, box, or lookbook spread.
A connected visual language.
Tall condensed typography gives the collection a strong silhouette. A striped sun motif, coastal imagery, and technical label details connect the applications, with cobalt and lime punctuating a neutral base.
Bold type. Open horizons.
Condensed uppercase lettering brings impact; spare captions create breathing room. The striped sun works as a compact symbol while cobalt and lime make the collection immediately recognisable.
A collection, down to the details.
A bold back print is balanced with a smaller chest mark. The packaging, labels, and lookbook carry the same graphic cues at different scales, creating a cohesive unboxing and editorial experience.
