Fieldnotes↗
An invitation to slow down. And look closer.
A botanical arts weekend, imagined through a tactile family of posters, programmes, and editorial print.
Self-initiated concept exploration. The brand, brief, and applications shown are illustrative; these are not commissioned client projects. Photographic mockups were created with AI assistance.
- Campaign direction
- Poster series
- Editorial brochure
- Folded programme
- Invitation cards
- Digital campaign layouts
A clear starting point.
Give an imagined botanical arts gathering a distinctive, welcoming voice. The campaign needs to work from a poster seen across the street to a programme held in someone’s hands.
A connected visual language.
A large serif wordmark sets a quiet, confident tone. Cut-paper botanical forms bring movement; a structured editorial grid keeps programmes and smaller pieces easy to navigate.
Natural forms. A considered rhythm.
Forest green anchors the identity, with warm paper tones and a pale chartreuse accent. Expressive display type pairs with understated captions and a disciplined layout grid.
A story told in paper.
Different formats, one visual language. Big botanical forms lead the posters; smaller leaf details and generous margins connect the brochure and invitation suite.
