Kindred↗
Good things, brought together.
An imagined neighbourhood bakery with a warm identity that travels from the morning coffee to the box you take home.
Self-initiated concept exploration. The brand, brief, and applications shown are illustrative; these are not commissioned client projects. Photographic mockups were created with AI assistance.
- Wordmark & motif
- Colour & type system
- Menu design
- Business cards
- Cup & bag graphics
- Pastry packaging
- Signage concepts
- Thank-you cards
A clear starting point.
Create an approachable, recognisable identity for an imagined neighbourhood bakery. It needs enough character for a shopfront and enough flexibility for everyday packaging, menus, and printed details.
A connected visual language.
A soft, expressive wordmark and a small petal motif give the brand a friendly voice. Burgundy provides contrast, while cream, orange, and lilac let different applications feel related without looking identical.
A brand with room for everyday life.
The palette balances warmth with contrast. A recognisable wordmark and simple floral device can stand alone or sit together, so even the smallest label feels part of the same world.
From counter to carry-home.
The identity extends across cups, bags, pastry boxes, and printed menus. Scale and colour do the work: a bold wordmark on packaging, a quieter hierarchy where people need to read.
